Power of Two

U.S. Department of Health and Human Services
Administration for Children & Families

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Developed online coaching application for couples who want better skills with communication, conflict resolution, emotion regulation and support. Created library of over 50 skill-building widgets featuring games, videos, quizzes, and interactive animations.

Gap Inc.


Produced orientation DVD for use in sales associate onboarding training at Gap Outlet and Banana Republic Factory Stores, and subsequent 7-disc DVD boxed set teaching store processes to all store employees. Both projects involved live-action video and animated game show content.
Built touch-screen training program for sales associates at Old Navy
Created brand card touch-screen training module for sales associates at all Gap Inc. brands.

University of Southern California

Center for Innovation & Research
on Veteran & Military Families


Created online Reintegration Skills Training program for returning National Guard members. Provides skill building activities for problem solving, relationships, and emotion regulation.

American Red Cross

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Developed animated web-series teaching disaster preparedness to communities in Northern California. Six-episode series included interactive flash interface which allowed users to create customized emergency wallet cards. Produced in Spanish, Chinese and English.

United Way


Created animated commercial for broadcast promoting relationship education program in Weld County, Colorado. Produced in Spanish and English..


Daniel Berson – Creative Production

Daniel holds a bachelor's degree in English and in Theater Studies from Yale University. In addition to extensive experience in interactive media production, he performs regularly as an improvisational comedian and was recently featured in a Virgin America commercial.

Jacob Heitler – Business Development

Jacob holds a bachelor’s degree in Applied Mathematics from Yale University and an MBA from the Haas School of Business at UC Berkeley. He has a wide range of experience in business development, financial analysis, entrepreneurship (customer development and lean startups), and commercial real estate development.

Abigail Hirsch, PhD – Clinical Oversight & Coaching

Abigail holds a bachelor’s degree in Quantitative Studies of Social Policy from Harvard University, an M.A. in Educational Psychology from the University of Colorado, Denver and a Ph.D. in Clinical Psychology from the University of Massachusetts, Boston. She helped to design the original Power of Two in-person workshops, and co-authored the Power of Two Workbook.

Jesse Heitler – Technology

Jesse holds a bachelor's degree in Computer Science from Yale University. In addition to years of experience developing innovative technology, he worked in business strategy at Level 3, and has extensive experience as both an entrepreneur and a technical consultant to start ups.

Clayton Meador – Art Direction & Web Design

Clayton holds a Bachelor of Fine Arts degree in Sculpture from the University of Kansas. In addition to his work at Torque, he has developed brand identities and unique media solutions for Solid Bump Records, Love Bizarre SF, Smash Hit Music Co., Iris Distribution and many more.


Ori Sasson

Ori Sasson is a partner with Primera Capital, a stage agnostic venture capital and private equity firm focused on investing in innovative products, services and technologies. Mr. Sasson has experienced tremendous success leading start-up and established high technology companies in all stages of their business. He has chaired and founded pioneering companies in enterprise software, wireless carrier services, global transportation logistics and managed services. Some of Sasson's notable past investments include Genesys, VMWare, VXtreme, Fandango, and Extensity. Sasson served as President and CEO of Genesys Telecommunications Laboratories -- the leader in the field of computer telephony integration -- where he expanded the company's global market reach, recruited a top-notch international management team, and managed the company's acquisition by Paris-based Alcatel in January 2000. Previously, Sasson served as Chairman and CEO of Scopus Technology, a company he co-founded in 1991 and which maintained 7 years of uninterrupted profitability under his leadership. Sasson guided Scopus from its inception through a highly successful IPO and until its merger with Siebel Systems in April 1998. (Siebel Systems' subsequent merger with Oracle created the second largest applications company in the world.) Sasson has used his business savvy to advise many young companies and has received numerous accolades, including the award for 1997 Bay Area Entrepreneur of the Year. He earned a master of science in Operations Research from the University of California at Berkeley.

Denise Thomas

Ms. Thomas has more than 25 years of experience in marketing and business management. She was President of Healthiest You, a neuroscience based behavior and lifestyle modification service provided to health plans, employers and other health service providers, prior to Healthiest You she was Chief Marketing Officer for Navigenics, the number one physician endorsed predictive genetic test that provides a blueprint for an individual’s risk and the motivation to improve their health. Prior to Navigenics she was the executive vice president and chief marketing officer for LesConcierges, a global loyalty and lifestyle services firm, and founder of OffRoad Capital, transforming a pioneering idea into a Web-driven marketplace that attracted more than 7,000 member investors with a net worth of $40 billion. Prior to OffRoad, she was a founder and vice president of marketing for Post Communications, which was sold for $380 million to Netcentives in 2000.

Noah Alper

Noah Alper is the founder of Noah’s Bagels, a large west coast bakery/restaurant chain. Alper took the Noah’s Bagels concept from a one-store location in Berkeley California in 1989, and in 6 1/2 years sold the business for 100 million dollars while taking it public. Alper has founded five other businesses besides the bagel empire, including the well known Bread & Circus in Brookline, Massachusetts which was eventually acquired by Whole Foods Market.

His new book, Business Mensch: Timeless Wisdom for Today's Entrepreneur, is a practical and spiritual guide to help aspiring entrepreneurs find success and satisfaction in their work.

Chuck Teller

Chuck is the President and Executive Director of, which he founded in 2007 to address the impact of unwanted mail on the environment and its related privacy issues. Under Chuck’s stewardship, CatalogChoice has grown to over a million members and hundreds of participating companies.

Chuck has a background in business software and economics. Before CatalogChoice, he ran the analytic software company Advance Planning Solutions from 1997 to 2000 and the analytics product line at PeopleSoft, a leading business software company from 2000 to 2004. Prior to his software career, Chuck spent 10 years as a real estate economist helping public and private clients develop livable urban environments. In addition to his current role, Chuck runs, a prediction market service designed for real estate. Chuck is an adviser at the UC Berkeley Haas School of Business and holds a B.S. from the University of California and a Masters degree in Urban Planning from University of North Carolina.